What is a campaign?

  • A campaign is the description of the lead data you will receive from a publisher using your inbound API.  Multiple campaigns each with different specifications can be created for the same or different publishers. 
  • Campaigns describe a set of rules that you set for a publisher for this specific campaign.  Typically, campaigns have lead information, such as first name, last name, etc., campaign information, and credentials for the publishers to post their lead data to your inbound API
  • A campaign API instruction form is available to describe each campaign once they are created and can be emailed to the publisher directly from the platform.
  • Each campaign can have a start and end date and can be turned off by you at will.

 

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