What is an API Endpoint?

  • An API Endpoint is the URL where your publishers will send the leads data to.  Along with the endpoint URL, they will have to have the credentials and data specifications for them to be able to post data to your account.
  • You control the data coming to you by setting up campaigns each with specific acceptance criteria that you set.
  • Your partners who exchange data also have endpoints either they are posting the data from to you as inbound APIs or you posting data to their endpoints as outbound APIs.

 

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